During my college years and beyond, I started sharing my makeup and skincare routines on social media, which quickly attracted a following. As my presence grew, brands began to take notice, and I was fortunate to be featured in publications like Cosmopolitan, Harper’s Bazaar & Vogue. I've had the privilege of collaborating with major brands such as Sephora SOHO, Benefit Cosmetics, Anastasia Beverly Hills, Wet n Wild, Laura Geller, Glossier, and many more. I also attended numerous PR events to showcase new products. This experience has given me valuable insight into both the brand and influencer perspectives, offering a unique advantage in understanding the industry from all angles.